Global Software as a Service (SaaS) market size was USD 402.48 billion in 2024 and the market is projected to touch USD 1166.4 billion by 2035, at a CAGR of 13.7 % during the forecast period. The growing use of open-sourced cloud services by organizations is one of the primary factors propelling the market’s expansion. Because on-premises software implementation is costly, the industry is anticipated to expand as businesses switch from on-premises systems to software as a service. However, concerns in data privacy and public cloud security are expected to obstruct market growth.
The use of email, instant messaging apps, and video conversations has increased significantly, that is driving end consumers’ need for smart devices and likely contributing to the growth of the software as a service (SaaS) industry.CRM cloud-based services are also becoming more and more popular as businesses look to lower their IT expenses and increase scalability.With the growing number of CRM SaaS options and their ease of setup, organizations may customize their systems according to their special needs, particularly those related to security. For example, Veeva Systems and AppOmni announced a collaboration in December 2023 to offer enhanced safety for Veeva Vault & Veeva CRM. With this new solution, customers in the health sciences may now utilize AppOmni’s comprehensive threat detection & configuration management capabilities. Joint Mobility customers may implement standards of care for safeguarding sensitive data while maintaining compliance with regulations with AppOmni’s Veeva integration.
Global Software as a Service (SaaS) report scope and segmentation.
| Report Attribute | Details |
| Base Year | 2024 |
| Forecast Years | 2025 – 2035 |
| Estimated Market Value (2024) | USD 402.48 Billion |
| Projected Market Value (2035) | USD 1166.4 Billion |
| Segments Covered | By Component, By Deployment, By Enterprise-size, By Application, By Industry, & By Region. |
| Forecast Units | Value (USD Million or Billion) |
| Quantitative Units | Revenue in USD million/billion and CAGR from 2025 to 2035. |
| Regions Covered | North America, Europe, Asia pacific, Latin America, and Middle East & Africa. |
| Countries Covered | U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Australia, Brazil, Argentina, GCC Countries, and South Africa, among. |
Global Software as a Service (SaaS) dynamics
The factors influencing the dynamics of the Global Software as A Service market include regulatory mandates, technological advancements, and increasing industrial safety awareness. Software as a service (SaaS) offering a cost-effective substitute for conventional software models. Organizations may select subscription-based pricing, that provides predictable costs and eliminates the demand for significant initial expenditures, as a substitute to investing in pricey software licenses and infrastructure. The bigger businesses may modify software use to meet their demands due to this pricing model, that additionally renders software as a service less expensive for small and medium-sized enterprises (SMBs). SaaS’s reduced maintenance costs and financial flexibility make it a desirable option, which encourages industry adoption worldwide.
Global Software as a Service (SaaS) drivers
Growing Interest for Pricing and Natural Produce
The digital transformation is being experienced by organizations worldwide in order to enhance consumer engagement, operational effectiveness, and data-driven decision-making. Organizations might utilize digital technologies without needing to spend large expenditures in IT infrastructure due to SaaS, that makes it easier for them to launch, scale, and manage software applications. Software as a service is expanding across several industries, particularly health care, education, retail, and finance. Cloud-based solutions expedite processes and enhance customer satisfaction. Driving the increase has been implementing a digital-first strategy.
The rise in export contracts and trade collaboration
A growing need for readily available, collaborative, and safe work solutions is another factor contributing to the rise of hybrid employment models. Effective collaboration and communication with geographically dispersed teams is made possible by cloud-based software solutions, including organizing projects platforms, efficiency suites, and messaging applications. SaaS solutions enable firms to continue functioning and producing by providing remote workers with flexibility and ease of use. software as a service is growing as a result that organizations given importance to cloud-based solutions that support a remote workforce.
Restraints:
The data Privacy and Security Issues
The security of data is an important challenge for both organizations and consumers because of issues regarding the safety of private information stored on cloud-based services. Software as a service (SaaS) are more susceptible to cybersecurity threats, illegal access, and data breaches because they operate online. Moreover, cloud service providers have to adhere to various data protection laws in different jurisdictions, including the GDPR (General Data Protection Regulation) in Europe, that make it more challenging to manage personal data in global marketplaces. Adoption may be delayed for organizations that place a high priority on data management and security.
High Internet Access Susceptibility
The application it is offered as a service Solutions’ efficiency and dependability are heavily contingent on internet speed and connectivity, that limits their accessibility in places with substandard or unpredictably network infrastructure. Customer satisfaction as well as efficiency may be impacted by intermittent outages based on by poor connectivity. Due to high-speed internet is readily accessible, this barrier makes it challenging for software as a service to be utilized as it becomes particularly prevalent in regional or arid regions and developing countries. The demand for continuous service is making a few companies refusing about entirely embracing cloud-based solutions.
- Opportunities:
Increasing Need for Flexible and Scalable Systems
The need for scalable and adaptable software solutions is growing as larger businesses across the world adopt remote employment and engage in digital transformation. cloud-based software allows firms quickly alter their service usage, add features, and control costs according to their requirements, and is very beneficial for startups and SMEs. Because SaaS solutions are adaptable and simple to use, providers may expand their market share by catering to business of all sizes, that relieves pressure on traditional IT infrastructure & enables more efficient operation.
- Segment Overview
By Component, The Software as a Service (SaaS) market is segmented into Software, and Services. In 2023, the software sector dominated the market with a combined sales share of over 84%. A change in employee expectations has resulted from the pandemic’s acceleration of tendencies toward remote employment and flexible work schedules. A growing number organizations are using SaaS solutions to enable remote employment, efficiency, and interaction. Included are the web storage, video conferencing, and project management devices. It’s also becoming increasingly important to use SaaS solutions that offer automated and AI-driven insights to increase efficiency and simplify procedures. As digital transformation speeds up across industries, companies are relying increasingly on data to enhance workflows and gain a deeper understanding of their customers. Consequently, increasing funds are being allocated to analytics-based SaaS solutions. Over the course of the projected period, the services systems category is anticipated to increase significantly. The developments of cloud-based services including a growing focus on security, compliance, and customer experience. To give users effective and prompt support, SaaS companies are making significant investments in self-service & customer support tools like chatbots and online knowledge bases.
By Application, The Software as a Service (SaaS) market is segmented into Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Human Capital Management, Content, Collaboration & Communication, BI & Analytics, Others. In 2023, about 42% of total sales comprised the others division. Emerging technologies like robotic process automation (RPA), cloud computing, and artificial intelligence (AI) have the potential to drastically alter the supply chain software market. Over the course of the forecast period, the content, collaboration, and communication category are expected to experience significant expansion. The rise of SaaS changed the organizations manage teamwork, communication, & content—all essential elements of contemporary company operations. SaaS collaboration systems are becoming increasingly common since they give employees a single location to share files, communicate with colleagues, and collaborate on projects.The platforms that include many applications, including as document sharing, videoconferencing, instant messaging, and project management, are making collaboration software more integrated.
Global Software as a Service (SaaS) Overview by Region
North America accounted for more than 44% of worldwide revenue in 2023, dominating the market. The United States has a beneficial impact on the expansion of market revenue. One of the things propelling market expansion is the existence of established market participants. Further contributing to the region’s substantial part of the worldwide Software as a Service (SaaS) (SaaS) industry is the region’s developed IT infrastructure, which makes it easier to install cloud-based virtual services. Further contributing to the largest market share were the substantial investments made in cloud infrastructure and the abundance of secure internet servers.
Asia Pacific is anticipated to have the quickest CAGR during the forecast period. Due to the increased number of small and medium-sized businesses outsourcing around the area and the growing demand for outsourcing cloud-based software, China and India are favourably influencing this expansion. In order to lower the cost of on-premises software implementation, SMEs heavily outsource cloud-based software platforms. Furthermore, the industry is expected to have several prospects because of the IT sector’s substantial expansion.
Global Software as a Service (SaaS) market competitive landscape
Leading companies such as Adobe Inc., Microsoft, Alibaba Cloud, IBM, Google LLC, Salesforce, Inc., Rackspace Technology, Inc., VMware Inc., IONOS Cloud Inc., Cisco Systems, Inc., Oracle Corporation, and SAP SE. In order to stay ahead of the competition, major market players typically introduce new tactics more regularly. Businesses are also focusing on increasing their investments in the development of cloud services in order to increase their clientele in the market. Additionally, large companies are concentrating on new regions and places to increase their profits from the industry. They can do this by working with local businesses around the world or by entering new markets exclusively.
Scope of global Software as a Service (SaaS) report
Global Software as a Service (SaaS) report segmentation
| ATTRIBUTE | DETAILS |
| By Component | SoftwareServices |
| By Deployment | Public CloudPrivate CloudHybrid Cloud |
| By Enterprise-size | Small & Medium EnterprisesLarge Enterprises |
| By Application | Customer Relationship Management (CRM)Enterprise Resource Planning (ERP)Human Capital ManagementContent, Collaboration & CommunicationBI & AnalyticsOthers |
| By Industry | Banking, Financial Services & Insurance (BFSI)Retail & Consumer GoodsHealthcareEducationManufacturingTravel & HospitalityOthers |
| Customization Scope | Available upon request |
| Pricing | Available upon request |
Frequently Asked Questions (FAQ)
- What is the study period of global Software as a Service (SaaS) report?
- Global Software as a Service (SaaS) forecast period is 2025 – 2035
- What is the expected global Software as a Service (SaaS) growth rate during the forecast period?
- According to global Software as a Service (SaaS) research, the market is expected to grow at a CAGR of ~ 13.7% over the next eight years.
- What is the expected market size for Global Software as a Service (SaaS)?
- The expected market size for Global Software as a Service (SaaS) is USD 1166.4 billion in 2035.
- What are the possible segments in global Software as a Service (SaaS)?
- The possible segments in global Software as a Service (SaaS) are based on By Component, By Deployment, By Enterprise-size, By Application, By Industry, & by region.
- Who are the key players in Global Software as a Service (SaaS)?
- The major players in the market are Adobe Inc., Microsoft, Alibaba Cloud, IBM, Google LLC, Salesforce, Inc., Rackspace Technology, Inc., VMware Inc., Cardinal Health, Cisco Systems, Inc., Oracle Corporation, and SAP SE.
Table of Contents
- Market Scope and Research Methodology
- Market Segmentation & Scope
- Market Definition
- Research Methodology
- Our Internal Database
- Paid Sources Database
- Secondary Sources & Third-Party Perspectives
- Primary Research, Experts Interviews and Market Surveys
- Research Objective
- Data Validation & Publishing
- Executive Summary
- Market Outlook
- Segmental Analysis
- Software as a Service (SaaS) Market Dynamics
- Market Introduction
- Market Drivers
- Growing Interest for Pricing and Natural Produce
- The rise in export contracts and trade collaboration
- Market Restraints
- The data Privacy and Security Issues
- High Internet Access Susceptibility
- Industry Challenges
- Industry Opportunities
- Regulatory Frameworks
- Patent Trends
- Covid-19 Impact Analysis
- Market Strategic Analysis
- Industry Analysis – Porter’s
- Supplier Power
- Buyer Power
- Substitution Threat
- Threat from New Entrant
- Competitive Rivalry
- PESTEL Analysis
- Consumer behaviour analysis
- Consumer response to the Component
- Factors affecting buying decision
- Other recommendations
- Industry Analysis – Porter’s
- Software as a Service (SaaS) Market: Component Estimates & Trend Analysis
- Component Movement Analysis & Market Share, 2024 & 2035
- Software
- Market estimates and forecast, 2025-2035, (USD Billion)
- Services
- Market estimates and forecast, 2025-2035, (USD Billion)
- Software as a Service (SaaS) Market: Deployment Estimates & Trend Analysis
- Deployment Movement Analysis & Market Share, 2024 & 2035
- Public Cloud
- Market estimates and forecast, 2025-2035, (USD Billion)
- Private Cloud
- Market estimates and forecast, 2025-2035, (USD Billion)
- Hybrid Cloud
- Market estimates and forecast, 2025-2035, (USD Billion)
- Software as a Service (SaaS) Market: Enterprise-size Estimates & Trend Analysis
- Enterprise-size Movement Analysis & Market Share, 2024 & 2035
- Small & Medium Enterprises
- Market estimates and forecast, 2025-2035, (USD Billion)
- Large Enterprises
- Market estimates and forecast, 2025-2035, (USD Billion)
- Software as a Service (SaaS) Market: Application Estimates & Trend Analysis
- Application Movement Analysis & Market Share, 2024 & 2035
- Customer Relationship Management (CRM)
- Market estimates and forecast, 2025-2035, (USD Billion)
- Enterprise Resource Planning (ERP)
- Market estimates and forecast, 2025-2035, (USD Billion)
- Human Capital Management
- Market estimates and forecast, 2025-2035, (USD Billion)
- Content, Collaboration & Communication
- Market estimates and forecast, 2025-2035, (USD Billion)
- BI & Analytics
- Market estimates and forecast, 2025-2035, (USD Billion)
- Others
- Market estimates and forecast, 2025-2035, (USD Billion)
- Software as a Service (SaaS) Market: Industry Estimates & Trend Analysis
- Industry Movement Analysis & Market Share, 2024 & 2035
- Banking, Financial Services & Insurance (BFSI)
- Market estimates and forecast, 2025-2035, (USD Billion)
- Retail & Consumer Goods
- Market estimates and forecast, 2025-2035, (USD Billion)
- Healthcare
- Market estimates and forecast, 2025-2035, (USD Billion)
- Education
- Market estimates and forecast, 2025-2035, (USD Billion)
- Manufacturing
- Market estimates and forecast, 2025-2035, (USD Billion)
- Travel & Hospitality
- Market estimates and forecast, 2025-2035, (USD Billion)
- Others
- Market estimates and forecast, 2025-2035, (USD Billion)
- Software as a Service (SaaS) Market: Regional Estimates & Trend Analysis
- Regional Movement Analysis & Market Share, 2024 & 2035
- North America
- Market estimates and forecast, 2025-2035, (USD Billion)
- Market estimates and forecast, by Component, 2025-2035, (USD Billion)
- Market estimates and forecast, by Deployment, 2025-2035, (USD Billion)
- Market estimates and forecast, by Enterprise-size, 2025-2035, (USD Billion)
- Market estimates and forecast, by Application, 2025-2035, (USD Billion)
- Market estimates and forecast, by Industry, 2025-2035, (USD Billion)
- U.S.
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- Market estimates and forecast, by Industry, 2025-2035, (USD Billion)
- Canada
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- Europe
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- Germany
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- UK
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- France
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- Spain
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- Rest of Europe
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- Asia Pacific
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- China
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- India
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- Japan
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- South Korea
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- Australia
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- Southeast Asia
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- Rest of Asia Pacific
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- Middle East & Africa
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- GCC
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- Turkey
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- Africa
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- Rest of MEA
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- Latin America
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- Brazil
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- Mexico
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- Argentina
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- Competitive Analysis
- Key global players, recent developments & their impact on the industry
- Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
- Vendor Landscape
- Key company market share analysis, 2021
- Company Profiles
- Adobe Inc.
- Company Overview
- Financial Analysis
- Product Benchmarking
- Key development
- Business Strategy
- SWOT Analysis
- Microsoft
- Company Overview
- Financial Analysis
- Product Benchmarking
- Key development
- Business Strategy
- SWOT Analysis
- Alibaba Cloud
- Company Overview
- Financial Analysis
- Product Benchmarking
- Key development
- Business Strategy
- SWOT Analysis
- IBM
- Company Overview
- Financial Analysis
- Product Benchmarking
- Key development
- Business Strategy
- SWOT Analysis
- Cisco Systems, Inc.
- Company Overview
- Financial Analysis
- Product Benchmarking
- Key development
- Business Strategy
- SWOT Analysis
- Oracle Corporation
- Company Overview
- Financial Analysis
- Product Benchmarking
- Key development
- Business Strategy
- SWOT Analysis
- SAP SE
- Company Overview
- Financial Analysis
- Product Benchmarking
- Key development
- Business Strategy
- SWOT Analysis
- Google LLC
- Company Overview
- Financial Analysis
- Product Benchmarking
- Key development
- Business Strategy
- SWOT Analysis
- Salesforce, Inc.
- Company Overview
- Financial Analysis
- Product Benchmarking
- Key development
- Business Strategy
- SWOT Analysis
- Rackspace Technology, Inc.
- Company Overview
- Financial Analysis
- Product Benchmarking
- Key development
- Business Strategy
- SWOT Analysis
- VMware Inc.
- Company Overview
- Financial Analysis
- Product Benchmarking
- Key development
- Business Strategy
- SWOT Analysis
- IONOS Cloud Inc.
- Company Overview
- Financial Analysis
- Product Benchmarking
- Key development
- Business Strategy
- SWOT Analysis
- Adobe Inc.
